Ensuring A Positive Reputation Online - bhw.com - Brighthouse Web ...

Since days long before the Internet came into existence, the value of a positive reputation has been known. It affects your ability to market new products and services, advertise existing ones, and posture yourself for SEO. While advertising budgets and experience are both important, a positive reputation is even more effective at driving business. A bad reputation, on the other hand, cannot be overcome by lower prices or any amount of advertising. Today, maintaining a positive reputation is a bit more complicated than it was in the past.

How the Internet can improve one?s reputation?

The Internet provides several ways to build and maintain one?s reputation. Social media platforms allow users to create pages that customers can "like" and share with friends; this is, essentially a form of free advertising that everyone should take advantage of.?

Further, creating and hosting a website is fairly cheap, and a good website can give a business an appearance of professionalism. Search engine marketing strategies can be used to attract the attention of those using major search engines. The Internet also provides one of the best forms of advertising around today; pay-per-click advertising is both affordable and effective.

How the Internet can damage one?s reputation?

With the advent of popular social media platforms, users are communicating with each other throughout the day and sharing information about their experiences. These conversations often occur in public spaces and are archived indefinitely. The permanent and unfiltered nature of the Internet can easily cause one?s reputation to take a hit.?

Further, review sites are notoriously easy to infiltrate, and some people exploit their anonymous nature to purposely damage a competitors? reputation. With smart phones and other mobile devices, an increasing number of people are using the Internet to find businesses and services nearby; a bad reputation can cost a company or individual many customers and lost sales.

What can be done about about damaging online information??

There are a variety of tactics that can be used to remove or mitigate the damage of negative online information. It may be possible to remove some damaging information. Laws exist to provide at least some protection against those making spurious claims, and professional reputation management companies often have legal teams that can persuade website operators to remove this information.?

For information that cannot be removed, it may be possible to drown the negative information in a sea of more positive information. You can take the cue of lawyer Morgan Chu and his wife, who donated $2.5 million to a graduate school for biological sciences. Gestures like this are seen as community building and can be just as powerful as traditional marketing. Philanthropy is one of the best forms of marketing on Earth.

Companies can also run promotional offers to encourage happy customers to leave positive feedback on public websites. Further, search engine optimization and other search engine strategies can be used to make the negative information harder to find.

How can I accomplish all of that??

Removing negative information and replacing it with more positive information can be a challenge. Legal knowledge, web development skill and search engine expertise are required to start the process, and a significant amount of effort is needed to execute the plan.?

Companies will also want to avoid certain actions that can lead to the creation of even more negative information or result in search engines delisting positive information. For individuals and companies, the best option is to hire professional help. Because of their knowledge and experience, these reputation management companies can deliver strong results in as quick a time frame as possible.?

Their speed and specialized tools help reduce the cost, and most who have negative information online will earn far more after having their reputation restored than the service costs.

The effects of the Internet are often both positive and negative. While the Internet allows companies and individuals to share information with the world, it also allows unhappy customers or competitors to drive potential customers away. Fortunately, there are affordable steps to that can be taken to ensure that positive information is easier to find than negative information.

Source: http://bhw.com/blog/?p=1168

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